J.C.co



Pura.
Here to change the world from the bottom up.



Deliverables - Brand Identity. Art Direction. Packaging Design.  
Agency - Beach.

Pura is a new brand of baby changing products with big ambitions – to create a better world. Shocked by the impact of the plastic baby wipes that dominate the market; new parents, Guy and Abi, decided to do something about it.