Morris.
Reviving a Sydney icon.

Deliverables - Brand Identity.
Agency - Squad Ink.

The building’s Italian architectural heritage, combined with its distinctive three parts (bar, hotel and rooftop), were the springboard from which we conceived the creative concept; The Divine Comedy, a long narrative poem written by Dante Alighieri (circa 1308–21). Divided into three major sections (Inferno, Purgatorio, and Paradiso), Dante narrates a journey from darkness and temptation to the revelation of the divine light.