200 George Street.
A modern architectural beacon on Sydney’s global stage.

Deliverables - Brand Identity. Art Direction. Editorial Design.
Agency - Hoyne.

The first of the next-generation skyscrapers, setting new standards in how Sydney goes to work. Framed by the Sydney Opera House at one end and the Harbour Bridge at the other, Circular Quay is a location synonymous with Australia’s global identity. It’s also the original gateway to the CBD, an economic powerhouse.